Master in Corporate Communication Management
- ONLINE
- 60 ECTS
- 7500€
- APRIL 2025
- 12 MONTHS
- SPANISH
The Lifelong learning Master’s degree in Corporate Communication Management prepares managers for the future of business communication, offering the students the knowledge and techniques necessary to lead this essential area of the company. This programme also allows students to respond to all the challenges faced by organizations nowadays as it helps them improve on their skills to strengthen the communicate with the stakeholders.
This programme is considered the 4th best in the category of Business Communication, according to the Ranking of Best Online Masters of El Mundo.
Master in Corporate Communication Management (Spanish)
Universitat de Barcelona
Get a double degree from our academic partner, the reference university in Catalonia and Spain with more than 560 years of history behind it.
QS Stars Rating System
We are the first 100% online Business School in the world to receive the QS Stars rating, obtaining the highest distinction, five QS Stars, in the Online Learning category.
Ranking El Mundo
The Programme has been recognised with the 4th position in the category of Business Communication in the Ranking of the Best Online Masters in Spain according to the newspaper El Mundo.
Objectives
OBJECTIVE 1.
IMAGE AND REPUTATION
Learn how to build and manage the image and reputation of an institution, applying the most current techniques and tools in synergy with the general objectives of the entire organization.
OBJECTIVE 2.
MANAGEMENT SKILLS
Develop managerial skills and discover how to be in charge of any type of situation through the best Public Relations techniques. Generate credibility and build trust among different audiences.
OBJECTIVE 3.
BUSINESS SUCCESS
Acquire the necessary skills to achieve business success through reactive and proactive campaigns. Learn to always act based on the understanding of the internal analysis produced by the company.
OBJECTIVE 4.
COMMUNICATION
Understand all the phases involved in the communication process and delve into the differences between corporate and commercial communication in order to develop them appropriately according to the context.
Syllabus of the Master in Corporate Communication Management
Our program is structured in 3 blocks and culminates with the Master's Thesis. In addition, during the development of the program there will be two voluntary bootcamps and different additional activities.
Block 1. Principles of Corporate Communication
Block 2. The Communication Department in a Company
Block 3. Corporate Communication
Master's Final Project
Bootcamps and Additional Activities
1. Principles of Corporate Communication
Socio-economic changes influence the business environment, altering the organization-stakeholder relationships. In this module, we will examine the main trends and how they impact the communication strategy of organizations.
Professor: Patrici Tixis Padrosa, Communication Director at Grupo Planeta.
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The development of communicative skills provides any professional in the field of international and institutional relations greater influence. In this subject, we will work on oratory techniques, spokesperson training and interpersonal communication, as well as the analysis and identification of collateral aspects that make communication smoother and even more effective.
Professor: José Manuel Santamans Caballero, Business Development & Marketing Manager at INNdux.
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2. The Communication Department in the Company
The term BTL, also known as unconventional advertising, refers to communication actions that do not involve traditional media such as TV, radio, or print media and is a fundamental tool for the DirCom. This module will delve into event planning, from key decision-making to the event's execution.
Professor: Carlos Creuheras Margenat, Director of External Relations at Grupo Planeta.
En algunas organizaciones las responsabilidades de marketing y comunicación suelen estar englobadas en un mismo departamento. Siendo actividades relacionadas, con objetivos compartidos, sus técnicas son diferentes. En esta asignatura conoceremos las actividades de un departamento de marketing y su relación con la estrategia de comunicación.
Profesora: Miriam Fisas, Socia Fundadora y Consultora Senior en Arbinger Spain.
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La relación con los Medios de Comunicación es una de las actividades principales de los DirCom. En este módulo estudiaremos como gestionar las relaciones con los periodistas, su forma de trabajar y los diferentes aspectos a tener en cuenta en esta compleja interacción.
Profesor: Joaquín Fernández Núñez, Socio gestor en Marlow Insight.
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La Responsabilidad Social Corporativa (RSC) es un activo estratégico generador de ventajas competitivas. Durante la última década, se ha impuesto una gestión empresarial sometida a parámetros de RSC y una de las funciones del DirCom es gestionar este activo intangible. En esta asignatura se profundizará en temas como la RSC como valor añadido en la compañía, las buenas y malas aplicaciones de la RSC y la política de comunicación de la RSC, entre otros.
Profesor: Xavier Vilà Martínez, Responsable de estrategias de comunicación en Fundació Barça en FC Barcelona.
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3. Corporate Communication
The new digital environment, characterized by immediacy and the difficulty of controlling messages, poses a challenge for communication experts. In this module, we will study the characteristics of this new environment, its challenges, how to manage it and the main tracking and measurement tools.
Professor: Nina Arponen, Global Retail Marketing Manager at FootBalance System Ltd.
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Internal communication is communication directed at the internal customer, i.e., the employee. It arises in response to the new needs of companies to motivate their human team and retain the best talent in a business environment where change is increasingly rapid. This subject will cover the basic concepts that mark professional action in internal communication, the internal communication plan, and common mistakes in internal communication, among others.
Professor: Jorge Tuñón Navarro, Lecturer at Carlos III University of Madrid.
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This module will work on storytelling techniques, both for the construction of institutional narratives and for developing action plans capable of generating commitment.
Professor: Mario Sorribas Fierro, Head of Storytelling at Storytelling & Co.
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Organizations have never been so exposed to external scrutiny, so an increase in crises affecting organizations is foreseeable. In this subject, we will study an action plan to prevent and manage them.
Professor: Albert Gimeno Pérez, Journalist and Independent Communications Consultant, former Communications Director of Grupo Godó
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Final Project and Additional Activities
This program is designed to complement the content of the thematic blocks with the necessary training. This includes technical support, personal support and the presentation of individual and group challenges necessary to achieve the objectives set.
Pre-Master Bootcamps
The student will have the opportunity to take 3 Pre-Master Bootcamps that will open progressively and can be taken at any time. Upon completion and passing the course, the student will receive a certificate.
- Bootcamp 1: Personal Branding
- Bootcamp 2: Data Storytelling
- Bootcamp 3: Creative Thinking and Innovation
In addition, students will also have the opportunity to take these pre-master courses; however, these are available only in English:
- Building Your Professional Brand for Employability and Career Success
- Finance Fundamentals
Introductory Workshop | Campus Training
Before the start of the academic year, students will have the opportunity to attend an introductory workshop where they will be provided with the tools and knowledge necessary for the correct use of the Campus, the platform used during the academic year.
Professional Development Program (PDP)
Two weeks before the start of the academic year, the student can participate in a professional development program where they will work hand in hand with a teacher on the development of various skills such as time management, productivity, stress management and emotional intelligence. Once the workshop is completed, the student will receive a certificate.
The point of the Master’s thesis is for the students to apply all the concepts learned during the programme to carry out a comprehensive communication plan.
- Purpose of a Communication Plan
- Elements of the Communication Plan
- Establishing monitoring and control systems
- Implementation and tutoring of the final project
The Master in Corporate Communication Management is complemented by conferences, bootcamps and seminars held throughout the programme. These additional activities are conducted by recognized professionals in business management who present their experiences and practical cases through video conferences.
Bootcamp: Identity and Brand Construction
Throughout this bootcamp, the student will acquire the basic notions, from a theoretical-practical point of view, that will guide them in the brand construction process.
Professor: Ramón Morancho Farré, Lecturer at Ramon Llull University.
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Company Visits
During the program's development, students will have the opportunity to attend synchronous video conferences conducted by professionals who are experts in the program's area and who share their experience and provide best practices in the sector.
Webinars
Most of the training is conducted asynchronously, i.e., the exchange of knowledge is done through a platform that allows sharing written texts without the need for people to be connected at the same time. Additionally, synchronous sessions or 'webinars' are organized in each module, where all participants are connected at the same time through an application, allowing the exchange of knowledge in 'real-time'.
Los estudiantes que cursen el Máster en Dirección de Comunicación Corporativa tendrán la oportunidad de prepararse para la obtención de la Certificación Scrum (Product Owner & Scrum Master)*.
*El coste de la certificación, así como del curso preparatorio, no está incluido en el precio del programa.
Methodology
OBS has an online methodology where the core is the student. Always backed by active and internationally renowned lecturers, who share their knowledge to enhance the professional development of students through a flexible, collaborative method with personalised monitoring. The aim is to create a unique educational experience that allows the assimilation of knowledge in a practical way.
Student ON's fundamental pillar is the student and, for this reason, throughout the course students have their Programme Manager, an academic figure who accompanies them in a personalised way.
Diploma
After successfully finishing the Master's degree, and having completed the relevant procedures, you will receive the Master's degree from OBS Business School. In addition, and provided that you meet the established academic and administrative requirements, you will obtain a Lifelong learning Master's degree from the Universitat de Barcelona (UB).
In order to obtain it, you must have a university degree. In the exceptional case of not having this degree and having passed the Master's evaluations, you will obtain a Higher University Diploma from the Universitat de Barcelona (UB).
At OBS Business School we are committed to having our own degree, which allows us to quickly update and adapt the programmes in each edition to be at the forefront of the educational level demanded by companies today. Our programmes are designed for professionals who want to strenghten their management skills and learn through an international experience.
Admission Process
The fundamental aim of our admissions process is to ensure the suitability of candidates. All participants should get the most out of this learning experience, through a context in which it is possible to develop long-term relationships with classmates, faculty and alumni.
After completing the application form for one of our programmes, you will receive an e-mail with information about the School and a member of the Admissions Department will contact you to start the admission process.
Once you have successfully passed the personal interview, you must submit all the required documentation to continue the admission process and certify that you meet the requirements of the student profile. After the Admissions Committee, if it is positive, you will be able to register and enrol in the programme you have applied for.
Student Profile
Our students from the Master in Corporate Communication Management want to take a step further in their professional careers in the area of brand communication:
Master in Branding and Brand Strategy's Career Opportunities
With this program you will be able to grow professionally within the area of brand communication as:
1. Manager of the Communications Department
2. Communication and PR Manager
3. Corporate Communication Manager
4. Internal Communication Manager
5. Brand Manager
6. Digital Comms Specialist
7. Media Manager
8. Account Manager
9. Chief Creativa Officer
10. Online / Offline Media Planner
11. Project Brand Manager