Master in Innovation and Entrepreneurship
The Master in Innovation and Entrepreneurship provides students with a solid knowledge of the most innovative business management strategies, promoting the improvement of executive skills and exploring in depth different applicable techniques to maximize the results of the different functional areas of the organization.
This program has the outstanding quality certification EOCCS of the EFMD and Five QS Stars. It's also considered the 3rd best Master in the category of Entrepreneurship of Online Masters of the Ranking El Mundo and the 3rd best Master in Spanish in the category of Innovation and Project Management of the prestigious Best Masters Ranking of Eduniversal. In addition, it is in the TOP 7 of the Financial Magazine's Ranking of Masters in Entrepreneurship and Innovation.
- 12 months
- 60 ECTS
- OCTOBER 2024
- Online
- SPANISH
- 7500 €
Get a double degree from our academic partner, the reference university in Catalonia and Spain with more than 560 years of history behind it.
The programme has achieved five QS Stars, the highest distinction, from the prestigious QS Stars Rating System. Outstanding international recognition of academic quality.
The Master in Innovation and Entrepreneurship has obtained the EOCCS certification by EFMD, making OBS the 1st Business School 100% online recognized with this achievement.
Objectives
OBJECTIVE 1.
STRATEGIC VISION
Analyse, formulate and implement strategies in order to improve or transform the management and direction of companies through the transversal application of the innovation concept.OBJECTIVE 2.
INNOVATION
Learn and understand all the phases linked to the innovation process, taking technology-based start-ups as a reference.OBJECTIVE 3.
BUSINESS MODELS
Distinguish between the different business models of highly complex technology companies and learn to ask the right questions in order to understand how they work.OBJECTIVE 4.
DIVERSITY
Identify the axes that define the notion of diversity within a company in order to manage it optimally.
Master in Innovation and Entrepreneurship Syllabus
Our program is structured in 2 blocks and culminates with the Master's Final Project. In addition, during the development of the program you will carry out different additional activities.
Block 1. Innovation
Block 2. Entrepreneurship
Final Master's Thesis
Bootcamps and additional activities
1. Innovation
The objective of the first module of the program is to provide students with the fundamentals of Design Thinking, as well as to analyse the impact that this methodology has within the design process and the development of innovative solutions.
Professor: Ezequiel Beneït, Director of the Center for Entrepreneurship and Innovation at Universidad Autónoma de Chile.
VIEW LINKEDIN
The Master's course " Strategy and Innovation Management" offers a comprehensive and contemporary approach to the latest innovation trends, providing students with insightful and applied knowledge of how companies can use innovation to achieve and maintain a sustainable competitive advantage.
The module proposes the analysis of the context for innovation, considering the technological life cycle as well as based exponential technologies, in order to understand how disruptive innovations can transform competitive paradigms. Through case studies, it will explore companies that have not only adapted to these changes, but have led the consolidation of new paradigms, offering a clear vision of market dynamics and successful business strategies.
Simultaneously, it addresses the internal management of innovation, discussing how organisations can develop effective strategies and execute them. Emphasis is placed on the creation of innovative business models, adapted to the current competitive environment, and on the implementation of the ambidextrous organisation concept, which allows companies to balance the exploration of new opportunities alongside the exploitation of existing ones. This integrated approach helps to understand how advanced technologies and disruptive innovation models can be effectively applied within organisations.
Throughout the module, the development of practical analytical and methodological skills is encouraged, focusing on the assessment and implementation of holistic innovation strategies.
The ultimate goal is to equip participants with the necessary competencies to identify innovation opportunities, formulate innovation-informed competitive strategies, and effectively manage change and innovation processes within organisations, preparing them to face the challenges of a global marketplace with a comprehensive strategic perspective.
Professor: Marc Sansó, Founder of ELSEBITS.
VIEW LINKEDIN
In a global context where environmental and social challenges are becoming increasingly relevant and urgent, the module "Sustainable Innovation and Corporate Social Responsibility (CSR)" is presented with the aim of providing an in-depth and applied understanding that will enable students to identify opportunities in this area and to be proactive leaders in the transition to a more sustainable future.
The module is structured to cover the fundamentals, from identifying sustainable business opportunities to quantitative and qualitative assessment of the social and environmental impact of organisations. Through a practical and interactive approach, innovative tools and strategies for sustainable entrepreneurs will be explored, as well as an in-depth analysis on how to integrate sustainability and CSR as driving forces for innovation in any type of organisation.
Professor: Marta Grañó, Consultora en Diversidad, Innovación & Personas.
VIEW LINKEDIN
Customers' concerns and needs are constantly evolving, accelerating even more rapidly in the era of digital transformation. Consequently, the strategy and management models of organisations must evolve with them.
Demanding times and demands for adaptation to an unstable and syncopated environment and context increase the challenges faced by companies, as well as the challenges and opportunities of sustainability and those arising from climate change. This demands a new approach to change management and related processes, leading to the development of proposals for new products, services and business models
Professor: Xavier Olivares, Founder, Director and Consultant at Isotónia.
VIEW LINKEDIN
The point of this module is to provide an overview of how, through significant modifications in product design, pricing strategy, distribution channels and promotion, or the combination of some of these factors, it is possible to anticipate new customer needs, open new markets, reposition products in the market or any other marketing action required to increase the company's revenues.
Professor: Jan Jonckheere, Manager of Internacionalitza't.
VIEW LINKEDIN
2. Entrepreneurship
Companies are facing a paradigm shift: globalization, new technologies, the thrust of emerging economies and new social trends are changing the competitive environment. In response, organizations are forced to adapt if they want to survive, but in order to do so, change is necessary. In this context, topics such as new economic paradigms, leadership in the context of change and new forms of organization, among others, will be discussed.
Professor: Marcelo de Arregui, Partner at CEO Solutions.
VIEW LINKEDIN
Business models are one of the areas where more innovation is taking place, mainly due to the latest technological advances. New business models driven by new organizations are changing the way people compete in many industries, which is why this module aims to help students see the connections between the business model and corporate strategy, all through the prism of innovation. You will also put into practice tools for analysing and building business models.
Professor: Ana Torrejón, Expert Project Advisor at AAL.
VIEW LINKEDIN
The entrepreneurial spirit must nowadays be in the DNA of any company if it wishes to grow, diversify and expand. Large companies have developed costly innovation programs to boost those invisible entrepreneurs that will help them get out of the comfort zone and aim for more. Throughout this module, students will delve into topics such as the structure of a Business Plan, the financing process and the profile and competencies of the entrepreneur, among others.
Professor: Marcelo Granieri, Head It Portfolio Manager & Agile Facilitator at ICBC Argentina.
VIEW LINKEDIN
The Product Manager (PM) is one of the key roles in a technology company, since its function is much more complex and transversal than that of the classic PM. Another key role in technology start-ups is that of the growth teams (also known as Growth Hackers). They are responsible for developing traffic acquisition channels and creating user retention mechanisms to achieve solid growth. That is why one of the topics you will learn throughout this course are the roles of a Product Manager and a Growht team in a start-up, the competencies and skills necessary to perform both roles, the main techniques of managing a technology product and the process of implementing a Growth Hacking strategy, among others.
Professor: Santiago Román, Founding Partner at L^3 - LiveLong Learning: In-Company Digital Training.
VIEW LINKEDIN
Talent in the 21st century is already one of the differentiating elements in an increasingly globalized world. The most demanded jobs in the next ten years do not even exist today, so the ability to adapt, innovate and reinvent will continue to be differential. This module aims to teach you all you need to know about the most important skills and abilities in the world of innovation through a series of evaluative tools.
Professor: Mercè Serrabassa, Founding Partner at Professionali, P&O. Consultancy in Career Management.
VIEW LINKEDIN
Final Project and Additional Activities
Before the beginning of the program, the student will have different training spaces available that will allow him/her to level his/her profile, as well as to acquire different competencies and skills necessary for the development of the program and for his/her professional activity.
Pre-Masters Bootcamps
The student will have the opportunity to take 3 Pre-Master Bootcamps that will be opened progressively and can be taken at any time. Once the course has been completed and passed, a certificate of completion will be issued.
- Bootcamp 1. Personal Branding
- Bootcamp 2. Data Storytelling
- Bootcamp 3. Creative Thinking and Innovation Introductory
In addition, students will also have the opportunity to take these pre-master courses; however, these are available in English only:
- Building Your Professional Brand for Employability and Career Success
- Finance Fundamentals
Workshop | Campus Training
Before the start of the academic year, students will have the opportunity to attend an introductory workshop to the Campus where they will be provided with the necessary tools and knowledge for the correct use of the platform during the academic year.
Professional Development Program (PDP)
Two weeks before the start of the academic year, students will be able to participate in a professional development program where they will work hand in hand with a teacher to develop different skills such as time management, productivity, stress management and emotional intelligence. Upon completion of the workshop, and provided that the relevant activities have been carried out, a certificate of completion can be obtained.
The main objective of the Master's Final Project is for you to work on a group project that allows you to put into practice all the knowledge acquired throughout the Master's program. Beyond an academic or learning activity, it is an opportunity to link the training to the economic and business reality.
Professor: Ezequiel Beneït Oliva, Director of the Center for Entrepreneurship and Innovation, Universidad Autónoma de Chile.
VIEW LINKEDIN
The Master in Innovation and Entrepreneurship is complemented by conferences and seminars given in each of the blocks. These additional activities are carried out by renowned professionals in business management who, through videoconferences, present their experiences and case studies.
Bootcamp: Agile Methodologies: Scrum and Kanban
The goal of this bootcamp is for students to learn in a practical way the basics of Scrum, the most successful Agile framework, as well as the basic principles of using Kanban boards, the most used and powerful Agile tool.
Professor: Paula Kvedaras, Co-Founder at Consultora BK.
VIEW LINKEDIN
Bootcamp: Digital Platform Models
In this bootcamp you will learn the different types of platforms for entrepreneurship models, their management metrics and scaling model. Essential for any student who bases their TFM or entrepreneurship project on platform models.
Professor: Marc Sansó, Founder of ELSEBITS.
VIEW LINKEDIN
Bootcamp: Innovation as a State Model: the case of China
The objective of this bootcamp is to understand how the transformation of the Chinese economy is largely based on the firm commitment of the authorities to innovation, both in services and industry.
Professor: Tom Van der Heyden, Co-founder and CEO at S3 Group.
VIEW LINKEDIN
Exchange with TEC de Monterrey
In the framework of the Master in Innovation and Entrepreneurship, we offer you the possibility to participate in a virtual exchange at the TEC de Monterrey University. In this exchange, OBS Business School students will be able to take a pre-determined course at TEC de Monterrey, exempting them from taking the equivalent course at OBS Business School. Those students who complete the exchange and pass the course will obtain a Certificate from TEC de Monterrey.
Company visits
During the program, students will have the opportunity to attend synchronous videoconferences with experts in each area. They will share their experiences and best practices in their sector.
Webinars
Most of the training is done asynchronously, which means that this exchange of knowledge is done through a platform that allows sharing written texts without the need for people to be connected at the same time. Additionally, in each of the modules, synchronous sessions or 'webinars' are organized, where all participants are connected at the same time through an application, which allows the exchange of knowledge in 'real time'.
Students taking the Master in Innovation and Entrepreneurship at OBS Business School will have the opportunity to prepare for the following certifications*:
- ICN Business IT Certification
- Scrum Certification (Product Owner & Scrum Master)
*The cost of the certifications and the preparatory course are not included in the price of the program.
Methodology
OBS has an online methodology where the student is always at the core of the process. Said methodology is backed by active and internationally renowned professors who share their knowledge to enhance the professional development of students through a flexible, collaborative method with personalized monitoring. The goal is to create a unique educational experience that allows the assimilation of knowledge in a practical way.
Given that the fundamental pillar of the Student ON methodology is the student, each of them has their own Program Manager throughout the course, an academic figure that accompanies the student in a personalized way.
Diploma
After successfully finishing the Master's degree, and having completed the relevant procedures, you will receive the Master's degree from OBS Business School. In addition, and provided that you meet the established academic and administrative requirements, you will obtain a Lifelong learning Master's degree from the Universitat de Barcelona (UB).
In order to obtain it, you must have a university degree. In the exceptional case of not having this degree and having passed the Master's evaluations, you will obtain a Higher University Diploma from the Universitat de Barcelona (UB).
At OBS Business School we are committed to having our own degree, which allows us to quickly update and adapt the programmes in each edition to be at the forefront of the educational level demanded by companies today. Our programmes are designed for professionals who want to strenghten their management skills and learn through an international experience.
Admission Process
The fundamental objective of our admissions process is to ensure the suitability of candidates. All participants should get the most out of this learning experience, through a context in which it is possible to develop long-term relationships with classmates, faculty and alumni.
After completing the application form for one of our programmes, you will receive an e-mail with information about the School and a member of the Admissions Department will contact you to start the admission process.
Once you have successfully passed the personal interview, you must submit all the required documentation to continue the admission process and certify that you meet the requirements of the student profile. After the Admissions Committee, if it is positive, you will be able to register and enrol in the programme you have applied for.
Student’s Profile
This is the profile of the Master in Innovation and Entrepreneurship students.
