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470 alumni gather to celebrate the Alumni Welcome Experience 2024

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Attendees enjoyed a networking workshop, exceptional speakers and great surprises

OBS Alumni Welcome 2024


On July 13, the Alumni Welcome Experience 2024 took place at the Planeta Formación y Universidades Campus, an annual event in which, days before the Graduation Ceremony, the school welcomes the new graduates who become part of the OBS Alumni family.

Moving talent forward

Under the theme "Moving talent forward", more than 180 attendees attended the event in person and more than 280 followed it via streaming.

Hosted by Valeria Gonzalez, OBS Alumni Manager, and after a warm welcome by the Dean of the school, Dr. Casilda Güell, the attendees enjoyed an exclusive conference by Álex López, TOP 10 in Digital Selling and TOP 1 in Spanish, who delighted the audience with a talk on the importance of professional branding for networking and social selling.

Those present also had the pleasure of listening to Ricard Muñoz, Executive at FC Barcelona and President of the Alumni Club of Spain, and Carlos Aguilera, National Sales Manager at Beiersdorf and President of the Alumni Club of Ecuador, who offered two unforgettable Inspiring Talks full of advice and learning.

Afterwards, our alumni were able to get to know each other a little better with a networking workshop led by Gemma Segura, OBS Business School professor, coach and mindfulness trainer, who created, through a series of activities, an ideal space for professionals from around the world to share their ideas and experiences.

Alumni Welcome 2024 Collage


After a break for lunch, David Garrote, Key Speaker of the edition, People & Culture Senior Lead at Lidl Spain and Best HR Specialist in the XX edition of the AQ Awards, took the stage and gave a very interesting presentation on the true importance of what we call corporate culture.

Recognizing hard work

Before heading to the Campus terrace to put the finishing touch on this very special day, the participants enjoyed an exciting awards ceremony.

Sonia Narvaez, HR Director Enterprise Customer Solutions & Incubators at Baker Hughes, took home the Woman Leadership Award, while Dr. César Velasco, Innovation & Digital Strategy Director at AstraZeneca, received the Professional Achievement Award for his career.

"The event exceeded all my expectations. I am very grateful for the opportunity to have been able to enjoy this gathering in person." 

With an NPS of 67% and a rating of 9.2 out of 10, we are proud to have achieved the main goal of our community; to provide services, spaces, and tools that allow our alumni to strengthen their professional relationships, meet experts in their respective fields, and learn from key figures in the business world.