Máster en International Business Management (English)

Master in International Business Management

Promoting the use of information technologies, addressing the expansion of operations and changing corporate culture are all essential

The Master in International Business Management is modular in structure and covers the following broad areas in two sections:  International Business Management and International Trade.

SECTION I: International Business Management

Globalisation has given rise to increasingly more segmented and competitive markets, so the internationalisation of companies and their establishment in foreign markets is key when expanding a business. Promoting the use of information technologies, addressing the expansion of operations, changing corporate culture and adopting to new national cultures are all essential.

The International Business Management module trains professionals with an international outlook, who know how to manage companies on the road to internationalisation or who already operate abroad. These professionals must master the financial, strategic and management environments which contribute to building international businesses.

  • Objectives and benefits:

The aim of this section is to equip participants with the skills and knowledge needed to face successfully the changes that occur throughout the internationalisation of businesses and efficient strategic management, increasing the competitiveness and international employability of participants.

The section in International Business Management is designed to achieve the following specific objectives:

  • Critically analyse and evaluate complex issues in a globalised, dynamic and changing business environment.
  • Describe the relevant economic and financial indicators, and business models for decision making.
  • Appreciate the intercultural complexities of international management and manage institutional agreements ethically.
  • Recognise the needs of international customers and develop global marketing strategies.
  • Apply the knowledge needed to succeed as a global entrepreneur and the know-how to develop new businesses in international contexts.
  • Plan growth strategies for international businesses.


SECTION II: International Trade Management

Globalisation has given rise to increasingly segmented and competitive markets, so the commercial management of companies is more challenging when organising sales in uncertain surroundings.

This section, in turn, is designed for professionals with an international vocation, who know how to manage a sales department and who want to know the implications of  strategy in a global environment. It is for people proficient in business management who know about the opportunities that can be created with an international sales strategy.

  • Objectives and benefits:

The general objective of this second section is to equip participants with the skills and knowledge necessary to be successful in the international commercial management of businesses, with an ability to embrace the opportunities offered by the fast-changing environment. It also aims to increase the competitiveness and international employability of participants.

The section in International Trade Management is designed to achieve the following specific objectives:

  • Describe the tools of economic analysis and identify the challenges and opportunities of globalisation.
  • Use knowledge of new technologies and information systems for international trade and the management of international operations.
  • Develop sales negotiation skills and techniques at an international level.
  • Identify the different variables that influence the creation of commercial networks and the impact of logistics as a resource for business.
  • Manage the tax consequences of an international organisation's business operations.

Syllabus of the Master in International Business


Section I. International Business Management

International Integration and Economic Environment

This course aims to develop a systematic approach to analysing current events in the international business environment. Topics covered include international integration, political risk, political regulations and environmental factors that influence corporate activities. The subject focuses on the analytical approach of the global business environment. Students learn actively through case studies, problem solving and the application of concepts. The course provides students with the opportunity to develop comparative and country analysis skills, to understand the most important macroeconomic indicators, to evaluate the main management risks and to identify business opportunities.

Topics covered:

  • International integration
  • Regional economic integration processes
  • Macroeconomic indicators
  • Regulatory environment
  • Environmental factors

International Business Management and Innovation

This module examines the factors that enable companies to obtain and maintain competitive advantage in the international environment by identifying opportunities, creating capacities and developing new technologies and organisation methods. Strategic analysis is an important part of the class. We shall explore and apply various analytical techniques to effectively position the company or business unit in a competitive environment. The course will also cover various combinations of organisational structures and the people needed to run a particular strategy.

Topics covered:

  • Principles of strategy
  • Strategic innovative management
  • Internal and external analysis
  • Functional, competitive and corporate strategies
  • International strategies
  • Organisational structure


Global Marketing

The internationalisation of businesses involves the participation of customers, producers, suppliers and other groups of interest in the global marketing process. This course aims to give students an analytical, conceptual framework for making decisions, and drawing up and implementing marketing programmes worldwide. Topics such as the potential to internationalise, the selection of foreign markets, the development of global marketing programmes, and the implementation and monitoring of the global marketing programme will be covered.

Topics covered:

  • Internationalisation of the company
  • Deciding which markets to enter
  • Entry strategies for international markets
  • Global marketing programme
  • Implementation and coordination of the global marketing plan


International Financial Management

The international financial management module aims to provide a basic understanding of international finances and financial management options for companies in global markets. It explores the responsibilities of the finance directors of multinationals or companies with multinational subsidiaries, suppliers or international product markets. Topics covered include exchange rate risks and hedging with derivatives such as futures contracts, forward contracts and options. Payment mechanisms, international financing and business strategies are discussed and applied in order to maximise value for shareholders.

Topics covered:

  • Introduction to the international financial system
  • Currency markets
  • Country risk
  • Access to financing in international markets


Cross-Cultural Management

The module is designed to develop global business leaders. It covers the main management issues for companies doing business internationally. Topics include the cultural dimension of international management, diversity management, communication and leadership in a global context, and cultural impact and ethical dilemmas in global management. This module focuses on the application of skills, as well as case studies and methods of teaching and learning.

Topics covered:

  • The cultural dimension of international management
  • Management of cultural diversity
  • Intercultural communication
  • Leadership in the global context
  • Ethical dilemmas in global management

Section II. International Trade Management

Global E-Business

This course provides an overview of the management of e-businesses in a globalised world economy. Topics covered include technologies that support e-commerce, different models of e-commerce and their applications, safety issues, e-payment systems, legal and ethical issues, global matters on digital management, topics on design and implementation, and strategies used by e-businesses.

Topics covered:

  • The internet in business and the new consumer
  • Business models
  • E-business considerations
  • Technical aspects e-businesses
  • Business strategy

Global Entrepreneurship

In this module we aim to provide students with the tools required to fully understand the entrepreneurial process in globalised markets. This course focuses on recognising and looking for global business opportunities, evaluating the feasibility of new companies and learning how to manage business growth. The main objectives include teaching students the skills needed to develop an original idea for a new business or create a new product or service for an existing business.

Topics covered:

  • Trends and opportunities in the global environment (Europe, Asia, Latin America, Africa, etc.)
  • Management of business innovation and information systems
  • Business angels and venture capital companies
  • Social entrepreneurship

International Trade Management

Trade management is a key international activity, especially for small and medium- sized enterprises (SMEs). This module covers the theory and practice of import and export management. The main topics are business planning, intermediary management (including legal aspects), and financial risk management. Therefore, the module focuses on the strategic and operational challenges associated with the processes of importation and exportation.Topics covered:

  • International recruitment
  • Incoterms
  • International transport
  • International shipping insurance for goods
  • Main international trade documents


Global Supply Chain Management

Students on this module develop the ability to conceptualise, design and implement supply chains aligned with product characteristics, the market and customers. Currently, international commercial competition is between supply networks instead of individual corporations. Students evaluate how information technologies, dynamic markets and globalisation are affecting strategies and practices in the supply chain, including logistics, digital coordination of decisions and resources, risk management and inventories, procurement and recruiting suppliers, product and process design, and income management.

Topics covered:

  • Stock management, planning systems and operation control
  • Supply chain management
  • The integration of purchases – production – distribution
  • Competition between networks and the integration of operations


International Trade Negotiations

The purpose of this course is to help understand the theory of negotiations, as practised in a variety of strategic and international scenarios. It aims to help students feel more comfortable and confident with the negotiation process. The course is designed to be relevant to the broad spectrum of negotiation problems faced by managers using specific examples of international strategy, such as mergers, acquisitions and joint ventures. The course will give participants the opportunity to develop skills through experience and to understand negotiations in conceptual and analytical frameworks which are useful for international trade management.

Topics covered:

  • Negotiation in the commercial sphere
  • Preparing to negotiate
  • The sales negotiation process and techniques
  • Negotiation at international level


Final Masters’ Thesis. International Business Simulation

The international business simulation is the final module in the programme. It offers the culminating experience of the Master – designed to provide students with opportunities to integrate knowledge from all the previous modules, and to find out more about the meaning of professionalism and professional practice in international management.Computer simulations are useful tools for learning and applying concepts. This module will include a computer simulation for entering international markets and expansion strategies. The course is designed to enable students to experience this, playing the role of a director of a major electronics company.



Trading with

The Trading with workshops cover specific aspects of how to do business and providing services in several regions worldwide. They will focus on the economic and cultural peculiarities of each society, their cultures and subcultures and their influence on trade relations. The workshops will also cover issues related to business protocols and etiquette, as well as discuss how to do business in those regions. Specific topics covered are regional trading blocs, the advantages and challenges of doing business in such countries, guidance for investors and entrepreneurs, case studies, etc.



Student ON is a methodology where the core is the student. A student always connected to the present, leader of the business world and in constant pursuit of excellence. An active and connected student to grow and inspire society.

Always endorsed by lecturers practitioners of international prestige, who share their knowledge and experience, promoting the professional development of the student. With an agile, flexible and collaborative method that allows the reconciliation of work and personal life.


This methodology is based on an innovative pedagogical model that allows students to learn in a 100% online environment, simulating the complex professional world that they live day by day within companies. The didactic focuses on the realization of different consecutive modules that approach various subjects of the syllabus to advance in the learning process with a flexible and organized mode.

One of the main bases that makes the learning process of STUDENT ON possible is the faculty of OBS Business School. Formed by prestigious professors, with an international profile, innovative, active, with extensive experience in their sector and knowledgeable about the current market and technological innovations.

STUDENT ON has as a fundamental pillar: the student. It is for this reason that students will have the support of their Program Manager, an academic figure who accompanies students throughout their training.

This method offers a unique and different educational experience that provides the assimilation of knowledge in a practical way. Real business life situations are simulated to develop management, leadership and teamwork skills. A method of managing personal and professional management skills through different elements of learning.


  • CASE STUDIES: Real business environment situations are studied and analyzed so that students can apply all the knowledge acquired in decision-making.
  • SKILLS DEVELOPMENT WORKSHOPS: Workshops are realized in which students discover and develop the different skills that they have at a communicative, managerial or negotiation level for their professional growth. Some of the workshops that are done are: mindfulness and stress management, managerial and coaching skills, storytelling and corporate communication, management development, coaching applied to CEM: empathy, etc.
  • DEBATES: In addition to improve their professional skills, students develop their critical thinking through participation in quality debates. In them, the synergies between the different knowledge and experiences of the students and teachers are developed.
  • SIMULATORS: Use of programs and tools that create real business situations to evaluate the consequences of decision making and the results of them.
  • FINAL MASTER PROJECT / BUSINESS PLAN: All OBS students complete the Master Final Project within the framework of a real and current company, through which they complete their learning process applying all the knowledge acquired.
  • SOFTWARES: The knowledge treated in the different Master's degrees is put into practice through the use of different software highlighted in the business world.

Application process and certification Master in International Business in English

The fundamental goal of our application process is to ensure the suitability of candidates. All participants must get the most out of this learning experience via a context in which it is possible to develop a long-term relationship with classmates, teachers and alumni.

What are the stages of the application process?
STEP 1: The candidate must meet our application prerequisites.
STEP 2: If the candidate profile fulfils these, a telephone interview with a member of the Application Department will be conducted.
STEP 3: Having passed the interview, the candidate must submit the required documentation to start the application process, including a letter of motivation.

Beforehand the candidate will have to complete the application form, which will collect information and documentation supporting his/her academic and professional profile: Curriculum vitae, letter of reference/recommendation, academic degree and language accreditation certificate if necessary.

STEP 4: With this documentation and the report from the Application Advisor, the Application Committee shall examines the candidate's record and certify that he/she meets the profile to complete the Master’s.
STEP 5: The Application Advisor will inform the candidate of the decision made by the Application Committee, which will enable the candidate to enrol in the programme if positive.


Double qualification

People who successfully complete the programme will earn the Private Master Degree from OBS Business School, and also, participants who meet the academic requirements set for UB will obtain the University Private Master Degree from the University of Barcelona (UB).

Programme Director Master in International Business in English

Adrian Pryce

  • Senior Lecturer at Northampton Business School
  • Consultant, World Bank, Multilateral Investment Guarantee Agency
  • General Business Manager, the Global Group
  • Delegado del condado Northamptonshire
  • Guardián Fideicomisario de Scott Bader 
  • Autor del libro "Strategy in Practice"
  • MBA, IESE, Spain
  • BSc Economics, Cardiff University
  • FHEA (Fellow of the Higher Education Academy)

Claustro de Profesores

Miguel Charneco Garrido

  • Executive Member Eurocham Vietnam
  • Human Resources and Commercial Organisation Director at PIAGGIO GROUP. Member of the Steering Committee
  • Graduate in Law, Diploma in Labour Relations from Complutense University of Madrid.

Dr. Rebecca Fakoussa

  • PhD, Kingston University (UK)
  • BA (Hons) International Business Management, Southampton Solent University (UK), Málaga and Alicante University (Spain)
  • Fellow HEA (UK), PRINCE2 and Dispute Resolution accredited mediator

Xavier Rius

  • Actualmente es Director de Supply Chain en Lluch Essence.
  • Anteriormente fue Director de Logística en Natursoy (Grupo Nutrition & Santé) y Artiach (Grupo Panrico) con amplia experiencia en el área de operaciones en los sectores de la alimentación y el textil. Tres años de experiencia en Accenture en la División de Distribución.
  • Licenciado en Ciencias Físicas por la Universidad de Barcelona y Máster de Dirección de Operaciones en ESADE.

Dr. He Shuquan

  • Professor of International Economics & Business, School of Economics Shanghai University
  • PhD in Economics & MBA

Dra. Olga Shvetsova

  • Professor in the Innovation and Management Department, St Petersburg State Electrotechnical University
  • PhD in Economics & Finance

Dr. Holger Siemons

  • Associate Professor, University of Northampton (UK)
  • PhD Cross-Cultural Management, University of Delhi
  • MBA Newcastle University
  • Diplom-Kaufmann / BA Hons, Aachen Germany

Tom Van der Hyden

  • Co-Founder y CEO en S3 Group.
  • MBA IESE, Spain
  • MSc Applied Economic Sciences, University of Antwerp
  • Docente asociado en diferentes instituciones incluyendo ESADE, Geneva Business School & Toulouse Business School. 

Jorge Tuñón

  • Project Director at EUCOPOL Jean Monnet Holder
  • Lecturer and researcher at University Carlos III de Madrid
  • PhD in international relatioships at University of Edinbourgh



Dorina Chicu

  • PhD, University Rovira i Virgili (Spain)
  • Masters’ Degree in Business Management at University Rovira i Virgili
  • University Lecturer at Ostelea School of Tourism and Hospitality

Paul Nchu Ngang

  • Lecturer at Thomas More.
  • MBA at  McGill University.
  • Bachelor’s Degree in International Business.

Gour Saraff

  • Fundador en Solar Global Services.
  • Licenciado en Management en NYU Stern School of Business.
  • Máster en Finanzas at NYU Stern School of Business.
  • Dedicación60 ECTS
  • InicioMay 2021
  • Duración10 months
  • Precio7.500 €
  • MetodologíaOnline
  • Idioma de ImparticiónEnglish