Executive MBA (English)

Online Executive MBA in English

The OBS Executive MBA stresses the strategic, international and innovative vision of business management

The transformations occurring in the world today require a thorough analysis of new competitive scenarios and the application of new business models. The growing, complex volatility of global economies and their unquestionable interdependence clouds our environment with uncertainty and ambiguity.

In this context, professionals must react quickly to change and make decisions responding to new market demands as well as the needs of the company, and also think about creating value for stakeholders in the company.

The OBS Executive MBA stresses the strategic, international and innovative vision of business management, meaning that anyone responsible for a business, or a department thereof, must have a holistic view of their organisation, understanding that any strategic decision must be in line with the company’s strategy and be implemented in an innovative way.

The Executive MBA is especially designed for professionals with extensive professional experience and who want to expand their knowledge in addition to their current management tasks. In short, it is for professionals seeking promotion by adding more value to their CV or who are thinking about a career change.

Finally, we would like to highlight the Final Project which provides an opportunity for participants to either participate in a Blue Ocean Strategy business simulation or draw up a Business Plan, together with facing all the complexities associated with launching or managing a business or project. This subject is not exclusively focused on students creating their own company, but is also suitable for students with new ideas for action that may be implemented where they currently work.


The programme focuses on developing the skills needed to lead a business project, manage a department in a company or start up your own business, such as:

  • Developing the ability to analyse and make decisions in a global environment of great uncertainty.
  • Developing the management tools and skills needed for leading global companies and institutions.
  • Reflecting how to improve, enhance or transform the design of organisations when faced with new global challenges.
  • Providing methodological tools to manage innovative, international companies efficiently and effectively.
  • Developing human talent (high performance teams).
  • Networking, exchange of ideas and learning from others.
  • Working as a team in multicultural environments.
  • Multilateral solutions within and outside the company.


Objective of the Executive MBA of OBS Business School

The general objective of the Executive MBA is to develop all the needed competencies and skills that let an individual to lead a organizational project, to be responsible for a company area or to set up their own business.

The study plan of the Executive MBA is designed to achieve the following specific objectives:

  • The capacity to develop and nurture the most relevant managerial skills.
  • An integrated, comprehensive view of general management and the role of the company in its wider environment.
  • An understanding of the global nature of business activities, differentiating responsibilities carried out by every department in the company.
  • A broad overview of the organisation and its part in a complex system within a constantly changing reality.
  • Promoting an attitude of initiative and active management.
  • Acquiring key knowledge and developing essential skills to strategically manage the business.
  • Designing innovative strategies and policies that improve business management and business efficiency.
  • Developing and implementing strategies for growth, adapting to the changing international business environment.
  • Fostering teamwork involving all departments of a company in the management of business projects.
  • Providing participants with solid business training, stressing the latest trends and developments of business management.
  • Encouraging the development and improvement of personal and managerial skills.
  • Increasing the ability of managers to make decisions in an increasingly complex and unstable environment.
  • Promoting the ability to detect, analyse and solve problems
  • Encouraging and facilitating entrepreneurship and business planning.

Participants in the Executive MBA develop the following abilities:

  • Global strategic thinking in order to understand and integrate the company as a whole, as well as the geographical environment or sector it competes in.
  • Critical thinking to be able to accurately analyse and synthesise factors generating problems or opportunities, in order to make the correct decisions.
  • The new business management and decision-making technologies effectively.
  • Improved ability to communicate clearly and convincingly across cultures, developing presentation techniques for large audiences and everyday situations of the company.
  • Ability to adapt to working in teams with people from very diverse geographical, professional, academic and cultural origins.

Syllabus of the EMBA in English

The structure and duration of the Executive MBA ensures that the objectives and the detailed competencies are attained. The complexity of running a business requires extensive development of the different functional areas involved, along with the development of the management, communication and motivational skills to articulate the strategic vision of the company.

The Programme is divided into four stages, which provide knowledge and skills for the different departments of a company. The stages match the strategic business creation process: the design of the strategy, implementation, growth strategies and strategic monitoring and control.

This programme will guide the participant through the different departments of a company, learning about the responsibilities of each area, the key concepts needed to direct them, all without neglecting the general vision for the company.

Thanks to the Executive MBA, students will learn managerial skills within one year, and will also obtain the most current, practical and innovative business skills needed to lead a department or company.

Once the participant has been guided through all the departments of a company, the journey will end with the Final Project, which begins after completing the first third of the programme. It runs parallel to studying in the programme and is defended a month after completing the final module, in order for students to have a period of time dedicated to it. The Final Project will combine and use all the knowledge learned in a given situation (company, department, division, international activity or development of a new business project).


Global economic environment

The development of international businesses requires a great skill for analysing the main macro-economic forces (culture, politics, law and economics). The knowledge and skills to interpret how economic integration processes are evolving and the role of the government in the field of international business will enable managers to identify the main business challenges and opportunities at any given time.

Organisational design

This module covers the basic concepts and analytical techniques in relation to sustaining the competitive advantage of organisations. It deals with important classic and contemporary subjects such as industry analysis, the core competence of organisations, top management teams and corporate governance, scope of product and market decisions and analysis of the value chain. It also covers the design and structure of organisations and how environmental forces and internal power struggles affect them.

Financial diagnosis

The financial diagnosis module aims to teach students about the financial statements of a company recognised by current accounting regulations, how to apply the techniques and tools used in financial diagnosis and how to interpret the meaning of the accounting information contained in financial statements. This will make students able to diagnose the situation of a company based on financial and economic analysis of assets, using the information provided by financial statements.

Principles of Marketing: from idea generation to Market

This subject focuses on the design and implementation of a successful combination of marketing variables to carry out the company strategy in its target markets. The concepts and theories underlying marketing decisions will be introduced in the course and students will be taught the basic principles of the marketing mix. Students will learn more about marketing management strategies, segmentation, targeting and positioning.



Strategic management and innovation

This is an advanced course in competitive strategy. Students will learn to evaluate the strategic situation the company is in and will cover topics including both the process and the content of competitive action and reaction, strategy models, brands as a source of competitive advantage, methods to compare competitive offers and strategies, decision trees, scenario analysis and competitive intelligence.

Corporate financial management

The goal is to teach students to make optimal investment and financing decisions. Topics include assessing financial results, asset valuation, capital budgeting, risk and return in the context of the capital assets valuation model, the capital structure theory, dividend policy, short-term financial planning and budgeting and long-term planning and financial projection.

Internationalisation strategies and global marketing

This subject focuses on the development and implementation of marketing strategies globally. Covered topics include internationalisation strategies and entry to foreign markets, analysis of market studies, consumer behaviour, the development of marketing programmes, product and service design for global and local markets, the choice of distribution channels, pricing products & services and portfolio management.

People and talent management

The purpose of this module is to develop managers and professionals who can contribute to the success of an organisation by aligning talent and human resources with the objectives and strategy of the organisation. In this regard, the module offers students an overview of critical issues, theories and practices in the field of Human Capital Management.

Operations and Supply Chain Management

This module offers a systematic approach to solving a wide range of problems in operations management and the supply chain, seen from the perspective of general management, rather than an operations specialist. It focuses on key concepts in the areas of operations management and information technology which have become central pillars of global operations. It also covers a sample of the key tools and techniques that prove to be extremely useful in supply chain management. The covered topics are equally relevant to the sectors of manufacturing and services.

Digital marketing strategies

In this module, participants will learn how digitalisation has revolutionized the interactions between companies and their customers / consumers. The digital ecosystem offers powerful tools to reach consumers along the sales pipeline: online graphic ads increase awareness, search listings reach consumers with purchase intention, e-commerce facilitates conversion and social media provides dynamism and contributes to customer loyalty. In this course, we will cover the what, why, and how of the current major approaches, including search engine optimization, website analysis, search and display ads, email marketing, social media, and listening/monitoring online.



Strategies for digital transformation

This is an integrating module covering all the strategic aspects of the administration of information technology in the company. Information and communication technologies play multiple roles within an organizational context: a) from a technological perspective, they define the information and communication infrastructure of the company and allow new ways of digitizing business processes; and b) from a managerial perspective, they facilitate a new coordination and communication within and between entities, allow new forms of organization, change the information environment underlying the business and allow new incentive structures. Successful digitization efforts must take into account both technological and managerial perspectives. Based on real cases, this module will study how the implementation of information technology changes the interactions and processes within organizations and with other stakeholders.

Data analysis for decision making

This module develops the necessary qualitative thinking and quantitative skills for the analysis of managerial data. The analysis of data and decision making under uncertainty explores the possibilities of using statistical data to create models that help management decision making. This course develops experience in a standard set of statistical and graphical techniques, which will be useful for analysing data related to the business. These techniques are widely applied in a number of management areas, including operations management, marketing, finance and economics. The module offers a different perspective of statistics as a methodology to face uncertainty.

Cross-Cultural management

This module is designed to develop global business leaders. The course covers the main topics of inter-cultural management that companies face when operating internationally. The content includes the current international environment, the effects of globalisation on company management, the cultural dimension of international management, and intercultural communication and leadership.

Management planning and control

This subject focuses on the importance of organising the information required in the company for making decisions. Good management planning and control are critical to support these decisions. The different information collected as a result of a company's activity must be organised and structured to make products profitable and for making decisions, for instance when choosing between buying or producing internally, marketing a particular product line or not, managing production capacity, etc.

Commercial direction and sales management

This topic covers the basics of commercial direction and sales management. Students will analyse the concept and content of commercial direction strategies, as well as sales organisation, planning and objectives. Covered topics include sales forecasts and quotas, territorial organisation, specific features of the sales force, training, motivation and remuneration of the sales force and sales management activities.

Investment valuation and portfolio management

This module introduces the concepts of risk and return, fixed and variable income, options and futures contracts. It evaluates all investment alternatives in relation to financial instruments and their risk profile. Students will analyse expected performance characteristics individually or in combination within a portfolio. Different investment strategies and valuation models will be used to understand the basic, practical principles of investment.

Money and capital markets

The aim of the subject is for students to have the capacity to demonstrate an understanding of the financial system, how it operates and its components; how to analyse the performance curve; the term structure of interest rates and interaction with the exchange rate; sources and types of financing for businesses in the short, medium and long term; the structure and operations of financial institutions and markets; the main types of risk and derivatives available to manage financial risk; and the structure, functions and role of supervision in financial markets.



Leadership and change management

This module goes beyond a basic understanding of effective leadership and focuses on achieving high-impact leadership. Leadership in organisations focuses on the design of organisations and how managers can make organisations more effective, maximising the performance of its members. There is a focus on problems at organisation level, such as how an organisation should be designed, what strategy should be followed and how conflict and policies detrimental to the organisation can be managed. It teaches students how to analyse individual performance issues within complex organisations and how to manage changing processes.


Negotiation and conflict management

Students will learn about and use the main techniques of negotiation and conflict resolution in an international environment, to understand the steps of the intercultural negotiation process, as well as to be able to design strategies that can be applied in specific situations.


This module provides students with the tools required to fully understand the entrepreneurial process. This course focuses on recognising and looking for business opportunities, evaluating the feasibility of new projects and learning how to manage business growth.



Developing strategic plans

A complete, well developed business plan provides a company's key management framework and is an essential tool for any entrepreneur. The process of drawing up a business plan provides an in-depth view of the complex interdependence of the functional elements of a viable organisation: marketing, finance, management and leadership, and systems and operations.


Final Project (Business Plan and/or Business Game)

As the final Master's project, students will have the option to draw up a Business Plan or take part in a Business Game. If they choose the Business Plan, they will have to draw up a business plan to put into practice the knowledge acquired throughout the programme. The plan can be drawn up regarding a new venture or a project in an existing company, requiring modifications and variations to add value and a differential advantage over what already exists. However, the ideal situation would be drawing up an idea for a business which could be implemented in the current market.

The Business Plan is written under the guidance of the academic department and in partial submissions, meaning that its progress can be monitored. The Business Plan is a group project which will be completed in teams, except in appropriately justified situations.

The Business Game option involves taking part in a computer simulation game which also includes role play. The Business Game allows students to test their analytical skills and strategic thinking in competitive environments.

Immersed in a simulated scenario, students are part of the management board of a company and make all the decisions of different strategic business units:

  • Production; Finance; Marketing and Human Resources.

It also allows them to learn about group and organisational processes and to understand the impact which all decisions of a strategic business unit (SBU) have on others.

The simulation focuses on identifying and analysing available profitability sources for the company and developing strategies to access and exploit such sources.  In short, the simulation focuses on analysing the competitive advantage.



Competence Development

This area of support is designed to complement the content of the thematic blocks with mentoring and training to internalise the knowledge acquired.

The training and support is designed from a triple perspective:

  • Technical assistance
  • Personal support for the participant
  • Group challenges needed for achieving set objectives.

Additionally, the progress made by participants in the development of resources and their potential for managing human resources will be measured, implementing improvement measures if necessary.


Doing Business

The Doing Business workshops cover specific aspects of how to do business in several regions worldwide. They will focus on the economic and cultural peculiarities of each society, their cultures and subcultures and their influence on trade relations. The workshops will also cover issues related to business protocols and etiquette, as well as discuss how to do business in those regions. Specific topics covered are regional trading blocs, the advantages and challenges of doing business in such countries, guidance for investors and entrepreneurs, case studies, etc.





Student ON is a methodology where the core is the student. A student always connected to the present, leader of the business world and in constant pursuit of excellence. An active and connected student to grow and inspire society.

Always endorsed by lecturers practitioners of international prestige, who share their knowledge and experience, promoting the professional development of the student. With an agile, flexible and collaborative method that allows the reconciliation of work and personal life.


This methodology is based on an innovative pedagogical model that allows students to learn in a 100% online environment, simulating the complex professional world that they live day by day within companies. The didactic focuses on the realization of different consecutive modules that approach various subjects of the syllabus to advance in the learning process with a flexible and organized mode.

One of the main bases that makes the learning process of STUDENT ON possible is the faculty of OBS Business School. Formed by prestigious professors, with an international profile, innovative, active, with extensive experience in their sector and knowledgeable about the current market and technological innovations.

STUDENT ON has as a fundamental pillar: the student. It is for this reason that students will have the support of their Program Manager, an academic figure who accompanies students throughout their training.

This method offers a unique and different educational experience that provides the assimilation of knowledge in a practical way. Real business life situations are simulated to develop management, leadership and teamwork skills. A method of managing personal and professional management skills through different elements of learning.


  • CASE STUDIES: Real business environment situations are studied and analyzed so that students can apply all the knowledge acquired in decision-making.
  • SKILLS DEVELOPMENT WORKSHOPS: Workshops are realized in which students discover and develop the different skills that they have at a communicative, managerial or negotiation level for their professional growth. Some of the workshops that are done are: mindfulness and stress management, managerial and coaching skills, storytelling and corporate communication, management development, coaching applied to CEM: empathy, etc.
  • DEBATES: In addition to improve their professional skills, students develop their critical thinking through participation in quality debates. In them, the synergies between the different knowledge and experiences of the students and teachers are developed.
  • SIMULATORS: Use of programs and tools that create real business situations to evaluate the consequences of decision making and the results of them.
  • FINAL MASTER PROJECT / BUSINESS PLAN: All OBS students complete the Master Final Project within the framework of a real and current company, through which they complete their learning process applying all the knowledge acquired.
  • SOFTWARES: The knowledge treated in the different Master's degrees is put into practice through the use of different software highlighted in the business world.

Application process and certification Executive MBA in English

The fundamental goal of our application process is to ensure the suitability of candidates. All participants must get the most out of this learning experience via a context in which it is possible to develop a long-term relationship with classmates, teachers and alumni.

What are the stages of the application process?
STEP 1: The candidate must meet our application prerequisites.
STEP 2: If the candidate profile fulfils these, a telephone interview with a member of the Application Department will be conducted.
STEP 3: Having passed the interview, the candidate must submit the required documentation to start the application process, including a letter of motivation.

Beforehand the candidate will have to complete the application form, which will collect information and documentation supporting his/her academic and professional profile: Curriculum vitae, letter of reference/recommendation, academic degree and language accreditation certificate if necessary.

STEP 4: With this documentation and the report from the Application Advisor, the Application Committee shall examines the candidate's record and certify that he/she meets the profile to complete the Master’s.
STEP 5: The Application Advisor will inform the candidate of the decision made by the Application Committee, which will enable the candidate to enrol in the programme if positive.


Double qualification
People who successfully complete the programme will earn the Private Master Degree from OBS Business School, and also, participants who meet the academic requirements set for UB will obtain the University Private Master Degree from the University of Barcelona (UB).



Programme Director Executive MBA in English

Adrian Pryce

  • Senior Lecturer at Northampton Business School
  • Consultant, World Bank, Multilateral Investment Guarantee Agency
  • General Business Manager, the Global Group
  • Delegado del condado Northamptonshire
  • Guardián Fideicomisario de Scott Bader 
  • Autor del libro "Strategy in Practice"
  • MBA, IESE, Spain
  • BSc Economics, Cardiff University
  • FHEA (Fellow of the Higher Education Academy)

Claustro de Profesores

Hamid Chbouki

  • Monterrey Institute of Technology.
  • Mondragon-UCO University
  • In the past, Professor at University of Busan-Korea (Korea), University of Guelph-Humber (Canada) and University of Salento (Italy)

Dr. Rebecca Fakoussa

  • PhD, Kingston University (UK)
  • BA (Hons) International Business Management, Southampton Solent University (UK), Málaga and Alicante University (Spain)
  • Fellow HEA (UK), PRINCE2 and Dispute Resolution accredited mediator

Dr. Diepiriye Kuku-Siemons

  • PhD Sociology, University of Delhi
  • MSc (Public Healthcare, Tulane School of Public Health & Tropical Medicine
  • BA Biochemistry & African Studies, Oberlin College, USA

Stephan Langdon

  • Lecturer at Del Rosario University, Bogotá
  • Education: Cornell University, New York

Laureano Berasategui

  • PhD, Education and TIC (e-learning), UOC
  • MBA IESE, Spain
  • BSc Business Administration, Universidad Católica Argentina

Xavier Rius

  • Director de Supply Chain en Lluch Essence.
  • Anteriormente fue Director de Logística en Natursoy (Grupo Nutrition & Santé) y Artiach (Grupo Panrico) con amplia experiencia en el área de operaciones en los sectores de la alimentación y el textil. Tres años de experiencia en Accenture en la División de Distribución.
  • Licenciado en Ciencias Físicas por la Universidad de Barcelona y Máster de Dirección de Operaciones en ESADE.    

Dra. Olga Shvetsova

  • Professor in the Innovation and Management Department, St Petersburg State Electrotechnical University
  • PhD in Economics & Finance

Dr. Holger Siemons

  • Associate Professor, University of Northampton (UK)
  • PhD Cross-Cultural Management, University of Delhi
  • MBA Newcastle University
  • Diplom-Kaufmann / BA Hons, Aachen Germany

Tom Van der Heyden

  • Associate Profesor, ESADE
  • Co-founder & CEO, S³ Group
  • MBA IESE, Universidad de Navarra, Barcelona.
  • Máster in Applied Economics, University of Amberes, Belgium.

Pedro García Crespo

  • Director del Departamento de Financiación Estructurada y M&A de Elawan Energy
  • International Executive MBA por IE Business School
  • Ingeniero de Caminos, Canales y Puertos por la Universidad Politécnica de Madrid


Mirta Palau

  • Strategy Consultant & Project Manager
  • MBA, London Business School
  • MSc University of Oxford
  • Dedicación60 ECTS
  • InicioNovember 2020
  • Duración11 months
  • Precio13.900 €
  • MetodologíaOnline
  • Idioma de ImparticiónEnglish