Master in
International Business Management

International Business

Master’s Degree in international business and settlement in foreign markets

Introduction to the Online Master’s Degree in International Business

Globalisation has generated increasingly segmented and competitive markets, and therefore the internationalisation of companies and their settlement in foreign markets is key to expanding their business. Strengthening the use of information technologies, dealing with expansion in their operations and generating change in the culture of the company are key factors.

In the Master’s Degree in International Business in Spanish we train you to be a professional with international vision, capable of managing companies on their way towards internationalisation or that operate abroad. A professional that masters financial, strategic and management environments in which international business takes place.

With the postgraduate degree in International Business from OBS-UB, you will acquire the necessary competencies and knowledge to successfully face the changes in business internationalisation processes and efficient strategic management, as well as increasing your competitiveness and international employability.


Career Prospects of the Master’s Degree in International Business

  • Import and export companies
  • International Banking
  • Manufacturing and services industry
  • International transport companies
  • Multinationals
  • Regulatory bodies
  • Technological sector
  • International logistics management companies
  • International trade companies
  • Consultancy firms
  • Infrastructure management
  • SMEs
  • Multilateral institutions
  • Non-Governmental Organisations

Aims of the Master’s Degree in International Business

  • Critically analysing and assessing complex issues in a globalised, dynamic and changing corporate environment
  • Describing the relevant economic-financial indicators and business models applicable to decision-making
  • Understanding the intercultural complexities of international management and ethically managing institutional agreements
  • Recognising the needs of international customers and developing global marketing strategies
  • Planning growth strategies for international businesses
  • Discovering the economic analysis tools and identifying the challenges and opportunities of globalisation
  • Applying knowledge of new technologies and information systems that are applicable to international trade and the management of international operations
  • Developing commercial negotiation skills and techniques at an international level
  • Identifying the different variables that affect the creation of commercial networks and the impact of logistics as a resource for the trade activity
  • Managing the tax consequences of commercial operations at an international company


Syllabus of the Master’s Degree in International Business

International Integration and Economic Environment
This course aims to develop a systematic approach to analysing current events in the international business environment. Topics covered include international integration, political risk, political regulations and environmental factors that influence corporate activities. The subject focuses on the analytical approach of the global business environment. Students learn actively through case studies, problem solving and the application of concepts. The course provides students with the opportunity to develop comparative and country analysis skills, to understand the most important macroeconomic indicators, to evaluate the main management risks and to identify business opportunities.

Topics covered:
• International integration
• Regional economic integration processes
• Macroeconomic indicators
• Regulatory environment
• Environmental factors

International Business Management and Innovation
This course examines the factors that enable companies to obtain and maintain competitive advantages in the international environment by identifying opportunities, creating capacities and developing new technologies and organisation methods. Strategic analysis is an important part of the class. We shall explore and apply various analytical techniques to effectively position the company or business unit in a competitive environment. The course will also cover various combinations of organisational structures and the people needed to run a particular strategy.

Topics covered:
• Principles of the strategy
• Strategic innovative management
• Internal and external analysis
• Functional, competitive and corporate strategies
• International strategies
• Organisational structure

Global Marketing
The internationalisation of businesses involves the participation of customers, producers, suppliers and other groups of interest in the global marketing process. This course aims to give students an analytical, conceptual framework for making decisions, and drawing up and implementing marketing programmes worldwide. Topics such as the possibility to internationalise, the selection of foreign markets, the development of global marketing programmes, and the application and monitoring of the global marketing programme will be covered

in the subject.
Topics covered:
• Internationalisation of the company
• Making decisions when entering international markets
• Entry strategies for international markets
• Global marketing programme
• Implementation and coordination of the global marketing plan

International Financial Management
The international financial management course aims to provide a basic understanding of international finances and the basic financial management options for companies in global markets. The course explores the responsibilities of the finance directors of multinationals or companies with multinational subsidiaries, suppliers or international product markets. Topics covered include exchange rate risks and hedging with derivatives such as futures contracts, forward contracts and options. Payment mechanisms, international financing and business strategies are discussed and applied in order to maximise value for shareholders.

Topics covered:
• Introduction to the international financial system
• Currency markets
• Country risk
• Access to financing in international markets


Cross-Cultural Management
The course is designed to develop global business leaders. As such, the course aims to develop global leadership skills. We will cover the main management issues for companies doing business internationally. Topics include the cultural dimension of international management, diversity management, communication and leadership in a global context, and cultural impact and ethical dilemmas in global management. This course focuses on the application of skills, as well as case studies and methods of teaching and learning.

Topics covered:
• The cultural dimension of international management
• Management of cultural diversity
• Intercultural communication
• Leadership in the global context
• Ethical dilemmas in global management

Global E-Business
This course provides an overview of the management of e-businesses in a globalised world economy. Topics covered include technologies that support e-commerce, different models of e-commerce and their applications, safety issues, e-payment systems, legal and ethical issues, global matters on digital management, topics on design and implementation, and strategies used by e-businesses.

Topics covered:
• The internet in businesses and the new consumer
• Business models
• E-business considerations
• Technical aspects e-businesses
• Business strategy

Global Entrepreneurship
The course aims to provide students with the tools required to fully understand the entrepreneurial process in globalised markets. This course focuses on recognising and looking for global business opportunities, evaluating the feasibility of new companies and learning how to manage business growth. The main objectives include teaching students the skills needed to develop an original idea for a new business or create a new product or service for an existing business.

Topics covered:
• Trends and opportunities in the global environment (Europe, Asia, Latin America, Africa, etc.)
• Management of business innovation and information systems
• Business angels and venture capital companies
• Social entrepreneurship

International Trade Management
Trade management is a key international activity, especially for small and medium-sized enterprises (SMEs). This course covers the theory and practice of import and export management. The main topics covered are business planning, intermediary management (including legal aspects), and financial risk and management. Therefore, the course focuses on the strategic and operational challenges associated with the processes of importation and exportation.

Topics covered:
• International recruitment
• Incoterms
• International transport
• International shipping insurance for goods
• Main international trade documents

Global Supply Chain Management
Students on this course develop the ability to conceptualise, design and implement supply chains aligned with product characteristics, the market and customers. Currently, international commercial competition is between supply networks instead of individual corporations. Students evaluate how information technologies, dynamic markets and globalisation are affecting strategies and practices in the supply chain, including logistics, digital coordination of decisions and resources, risk management and inventories, procurement and recruiting suppliers, product and process design, and income management.

Topics covered:
• Stock management, planning systems and operation control
• Supply chain management
• The integration of purchases – production – distribution
• Competition between networks and the integration of operations

International Trade Negotiations
The purpose of this course is to help understand the theory of negotiations, as practised in a variety of strategic and international scenarios. It aims to help students feel more comfortable and confident with the negotiation process. The course is designed to be relevant to the broad spectrum of negotiation problems faced by managers using specific examples of international strategy, such as mergers, acquisitions and joint ventures. The course will give participants the opportunity to develop skills through experience and to understand negotiations in conceptual and analytical frameworks which are useful for international trade management.

Topics covered:
• Negotiation in the commercial sphere
• Preparing to negotiate
• The sales negotiation process and techniques
• Negotiation at international level

International Business Simulation
The international business simulation is the final course in the programme. The final course offers the culminating experience of the Master's – a course designed to provide students with opportunities to integrate knowledge from previous courses, and to find out more about the meaning of professionalism and professional practice in international management. Computer simulations are useful tools for learning and applying concepts. This course will include a computer simulation for entering international markets and expansion strategies. The course is designed to enable students to experience this, playing the role of a director of a major electronics company.

Additional activities
Trading with

The Trading with workshops cover specific aspects of how to do business and providing services in several regions worldwide. They will focus on the economic and cultural peculiarities of each society, their cultures and subcultures and their influence on trade relations. The workshops will also cover issues related to business protocols and etiquette, as well as discuss how to do business in those regions. Specific topics covered are regional trading blocs, the advantages and challenges of doing business in such countries, guidance for investors and entrepreneurs, case studies, etc. The workshops will be conducted in Spanish or English.



Requirements of the Master in International Business

The main aim of our admissions process is to ensure that the candidates are ideal for the course. All the students must be able to take the maximum value out of this learning experience, through a context in which it is possible to develop lasting connections with fellow students, teachers and the alumni.

These are the stages of the admissions process:

1. Prerequisites for admission

2. Application

3. Personal interview

4. Cover letter

5. Admissions Committee Evaluations

6. Enrolment


Master’s Degree in International Business Certificate

The people who pass the programme evaluation and comply with the academic requirements, established by the University of Barcelona (UB), will receive a UB qualification.

In order to obtain a UB qualification, you need to have a University Degree (Engineer’s Degree, Bachelor’s Degree for four years or Bachelor’s Degree for three years). If you do not have a University Degree, once you have passed the different evaluations you will receive an extension diploma from UB.

Programme Director Master in International Business

  • Master’s Degree in Business Administration, University of St. Thomas (Houston, Texas)
  • Master’s Degree in Marketing Management and Commercial Management from ESIC (Madrid, Spain)
  • Degree in Clinical and Industrial Psychology (Caracas, Venezuela)


Nina Arponen

  • Global Retail Marketing Manager at Footbalance System Ltd.
  • Master in Marketing Management (EAE-UPC).
  • Master in Direct and Digital Marketing (IDEC-UPF).
  • Master in Corporate Communication (OBS-UB).
  • Graduated from Laurea University of Applied Sciences in Helsinki (Finland) with a specialization in International Marketing (B2B).

Jose Luis Ruiz de Munain

  • CEO en NAB.‬‬‬‬‬‬‬‬‬
  • International MBA (in English), Strong interest in CSR and Social Entrepreneurship. IE Business School.
  • Economics, Development. Université de Lausanne.
  • Economics, Strong interest in Corporate Social Responsibility. Universidad de Navarra.

Santiago Tintoré Codina

  • National Account Director at Frit Racich
  • Bachelor and MBA in Business Administration and Management. ESADE.

Alexandre Muns

  • Profesor at the School of International Trade Universitat Pompeu Fabra
  • Collaborating writer at Periódico de Cataluña, La Razón y Cinco días.
  • PhD in German Unification, Universidad de Barcelona
  • Bachelor in Contemporary History, University of Barcelona

Ericka Espino

  • Digital Strategy Chief at InkaFarma
  • MBA, Management and Strategy. Monterrey Institute of Technology
  • Engineering and IT Degree, Pontifical Catholic University of Peru

Ferran Barona

  • Lecturer of Business Economics, Lycée Français de Barcelona
  • PhD in Management, Autonomous University Benito Juárez de Oaxaca
  • MBA, CESMA Business School
  • Bachelor of Economics, International Economics, Universidad Complutense de Madrid
  • Bachelor of Business Administration and Management, Francisco de Vitoria University

Ralph Michel Michaud

  • Senior Courier Manager at Copa Airlines
  • MBA, IE Business School
  • Computer and Systems Engineer from the University of San Martín de Porres (Peru)

Maite Rico

  • Consultant and Coach at Maite Rico Escofet
  • Consultant and trainer (especially for the pharmaceutical industry) TEAM 2000, S.L.
  • Postgraduate Degree in Economics and Business Management from the UAB
  • Degree in Workplace Psychology from UAB
  • Dedication60 ECTS
  • InitiationMay 2019
  • Term10 months
  • Price6.500 €
  • MethodologyOnline
  • Language
    • Spanish
    • Bilingual (Spanish/English)